Product Management Director

Job Number: FNG0005807
Brand: Fox Broadcasting Company
Job Type: Product Management / User Experience / Content
Location: Los Angeles, California, United States of America
Job Posting Date: March 20, 2018
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Fox Broadcasting Company

Fox Broadcasting Company (FOX), a unit of 21st Century Fox, is home to some of the highest-rated and most acclaimed series on television. FOX has 208 FOX Affiliates, including 17 stations owned and operated by the Company, which reach approximately 99.9% of all U.S. television households. FOX airs 15 hours of primetime programming a week, as well as major sports and Sunday morning news. Through the FOX NOW app, FOX viewers can watch full episodes of their favorite FOX shows on a variety of digital platforms, while enjoying enhanced interactive and social capabilities around those shows.


The Product Management Director, Marketing Technology & Capabilities is product lead for a cross-functional team in the Fox Networks Digital Consumer Group (DCG) responsible for driving consumer revenue through scalable marketing, consumer insights and targeting. The Product Director will be responsible for understanding audience acquisition and retention strategies, digital marketing best practices, advanced analytics and modeling concepts, and business requirements as it relates to these areas in order to define and execute on product requirements and a product roadmap. You will collaborate closely with Marketers, Strategists, Analysts, Product Managers and Technologists to lead the rapid development, implementation and adoption of new marketing tools and platforms. As such, this role requires a growth hacker's mentality combined with excellent stakeholder management skills and the ability to bridge technical and business needs.

The Product Director will work with the existing team and third-party vendors to stand up new marketing capabilities, including Email, In-App and Push Messaging, Campaign Management, CRM implementation, Analytics, A/B/Multivariate testing and more. In this role, you will be charged with gathering business requirements from Marketing, defining product requirements and user stories, working with engineering teams to design solutions and implement the stories, and approving completed work as part of User Acceptance Testing. 

This is an exciting opportunity for the right entrepreneurial and analytical candidate, who wants to join a fast-paced team and feels at home in both Marketing and Technology. This will be a cross-functional role where you will have significant responsibility to drive new capabilities across all facets of the Marketing discipline through technology. You are a well-rounded top-performer who is analytical, can deftly navigate ambiguity, has excellent communication skills, uses experimentation to create competitive advantage, and has great product instincts.


  • Consolidate and lead the vision for product development and optimization in collaboration with marketing, tech, product & other stakeholders
  • Be a proactive partner and leader in identifying and designing solutions to business challenges
  • Own, maintain and communicate a clear product development and optimization roadmap in a way that's linked to business needs and ensures efficient and focused use of development resources
  • Manage a team of product managers to define product goals, KPIs, and requirements in an agile environment by understanding and prioritizing end-user and business stakeholder needs and consequently create user stories, wireframes and test cases to inform architecture, product development and QA.
  • Manage the product backlog and roadmap as well as the priorities of engineering, internal partners, third-party vendors, design and marketing to deliver effective and timely solutions while balancing technical dependencies, resourcing and other constraints.
  • Partner with other product managers to align user experience to deliver cross-platform features and capabilities.
  • Analyze product performance and customer feedback. Prioritize bug fixes and new features that respond to customer needs and market opportunities. Iterate continuously on feature and functional enhancements.
  • Use market and customer research, industry trends / best practices, and discovery with partners to conceptualize and develop new product ideas.


  • 7+ years of Product Management experience, in a fast paced, performance driven consumer business
  • Bachelor’s degree
  • Strong understanding of marketing technologies and a track record of delivering sophisticated marketing technology stacks across acquisition & retention marketing functions
  • Experience working with Email Service Providers such as Exact Target (aka Sales Force Email Studio)
  • Experience working with multi-channel Campaign Management / Marketing Automation providers such SAS
  • Experience working with A/B/MVT platforms such as Optimizely
  • Experience working with DMPs such as Krux
  • Experience working with analytics such as Adobe Analytics and Segment
  • Experience working in an Agile environment, including defining and documenting product requirements, user stories, and acceptance criteria
  • Strong ability to solve problems and adapt in a fast-paced environment
  • Proven experience in translating complex business needs into clear technically-oriented user stories and requirements
  • Ability to drive and influence business decisions based on data and metrics
  • A passion for TV and online video
  • A drive to create amazing consumer products and a proven track record of developing, launching, and managing successful digital marketing capabilities
  • Exceptional communication, presentation, and interpersonal skills
  • Ability to excel in an execution-focused, fast-paced environment balancing multiple projects and priorities, including short-term goals and long-term vision
  • Solution-oriented, assertive, motivated, and proactive
  • Strategic mindset coupled with a keen attention to detail

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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