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Assistant Manager - Channel Marketing ( Hindi Movies)

Job Number: R10005466
Brand: Star
Job Type: Marketing
Location: Mumbai, Maharashtra, India
Job Posting Date: December 20, 2018
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OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

JOB DESCRIPTION

CONTEXT

  • Senior Executive – Marketing (Hindi Movie business)

KEY RESPONSIBILITIES

  • Responsible for Integrated Marketing campaigns for Content Brand
  • Managing multiple projects (Across channels) right from planning by setting clear measurable goals to execution and post campaign analysis to measure ROI
  • Driving digital as a key Marketing tool to drive engagement and brand love
  • Work closely with the On-Air Promotion team to ensure quality & consistency in all the communication
  • Interact on a broad level with internal customers - Sales, Programming & Distribution & External customers – PR, Digital &Ad agencies.
  • Involved in ideation, responsible for supporting new concept creation and development of new Ideas
  • Budget Management with timely reporting
  • Competition analysis and providing intel to the team
  • Analyze marketing campaigns closely based on BARC, and making recommendations to the team as learnings
  • Experiential Marketing for content/brand campaigns
  • Liaising with support functions to manage processes in time i.e. commercial/finance/legal
  • Deliver on marketing tie-ups towards value adding to the marketing budget

PERFORMANCE MEASURES

  • Extremely strong project management skills with thorough planning and efficient execution of campaigns
  • Creative conceptualization capabilities
  • Ability to lead agencies to plan and execute campaigns on time with strong metrics of campaign evaluations in pre and post
  • ROI through reach and engagement for spends
  • Generating revenue led concepts for better monetization
  • Reach and ratings of shows to measure effectiveness of campaigns
  • Innovative inputs for campaigns and successful rollout
  • Increase In follower base and engagement rate across social media platforms

QUALIFICATION

  • MBA marketing with 4-7 yrs. work experience from a premium Business School  preferably from Television industry

KNOWLEDGE AND SKILLS

  • Very Strong Project management skills with aggressive planning and timely execution
  • Multi- tasking on campaigns across brands
  • Digitally savvy with a strong understanding of the social media platforms
  • Creatively driven with a hold on operations
  • Strong understanding of marketing concepts, strategy and best practice
  • Ability to collaborate with agencies and other teams to get the job done
  • Good writing skills
  • Eye for detail

PERSONAL ATTRIBUTES

  • Ownership attitude
  • Excellent communication (especially written) & Interpersonal skills
  • Innovative & Hard working
  • People skills & networking (ability to collaborate and get work done)
  • High degree of comfort in working with ambiguity
  • Pleasant and positive demeanor

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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