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Sports Marketing Lead - Bengali

Job Number: R10006109
Brand: Star
Job Type: Marketing
Location: Kolkata, West Bengal, India
Job Posting Date: December 20, 2018
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OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

JOB DESCRIPTION

KEY RESPONSIBILITIES

  • Driving viewership (awareness, intention to watch) for Star Sports Bengali through disruptive and innovative communication strategy and marketing plans. This involves:
    • Developing actionable insights into effective product, media and communication plans
    • Leading diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment
    • Developing breakthrough campaigns maximizing the brand awareness for Sports and Building the regional brand
    • Working closely with Internal & External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios
    • Developing 360 degree digital and communication plans through collaboration with key stakeholders: Ad-sales teams, sales, key advertisers and the internal corporate communications team
    • Collaboration with Sports federations and Government bodies
  • Planning and managing yearly multi-crore budgets in paid media and Star owned media for large impact properties.
  • Playing a pivotal role in the regional leadership team by providing strategic inputs for growth and working closely with other functions to co-create plans for regional growth of Star Sports

QUALIFICATION

  • Full Knowledge of Bengali language is a must
  • Understanding of the Bengali speaking region and its demographics
  • Someone who has built a category and constantly strengthened its position, especially in South region
  • 8-11 years of marketing and brand management experience; driving ATL/BTL plans for a large brand which has created a considerable impact
  • Experience in media industry is an added advantage

KNOWLEDGE AND SKILLS

  • Exposure to planning and strategy for on-air & off-air promotion; running digital campaigns and conducting events
  • Experience in managing an end-to-end TVC creation and delivering campaign creatives
  • Excellent communication & presentation skills
  • Proficiency in managing partner relations (internal & external teams and agencies)
  • Experience in managing a team

PERSONAL ATTRIBUTES

  • Avid sports enthusiast

PERFORMANCE MEASURES

  • Brand awareness for Star Sports Bengali
  • TVR for the properties
  • Unaided Awareness % for each of the properties
  • Monetization achieved in comparison to Goals set

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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