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STAR Executive - Digital Marketing

Job Number: R10006204
Brand: Star
Job Type: Marketing
Location: Kolkata, West Bengal, India
Job Posting Date: December 20, 2018
Star logo
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OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

JOB DESCRIPTION

CONTEXT

  • Responsible for content requirements to produce digital content for Star Jalsha

KEY RESPONSIBILITIES

Campaign Management

  • Creation of event calendars and anchoring ideation of campaigns basis marketing objectives
  • Scheduling the distribution and regulation of content across our digital platforms
  • Daily execution & approvals for social roll out
  • Setting up Live activities (show/event led)

Viewer Engagement & Feedback

  • Help in developing ideas to engage with customers across digital platforms
  • Managing interaction and responses to customer feedback, queries and comments

Liasing with partnering agencies and stakeholders (internal/external)

  • Working with creative agencies to ideate and develop rich and relevant content for various campaigns and posts
  • Coordination with Internal teams (Content Team, PR, Marketing, OAP, etc.)
  • SPOC for Liasing with Hotstar team for platform specific initiatives
  • Managing intranet requirements

Digital Analytics

  • Using various insight tools to analyse the effectiveness of content and campaigns and continuously build improvement
  • Using relevant tools to maximise the visibility of all digital assets and increasing traffic

Domain Expertise

  • Identify key trends in the digital marketing space to be used in creation of future campaigns
  • Continuously evolve digital strategy to identify the best vehicles to invest in basis marketing objectives

PERFORMANCE MEASURES

  • Page Growth in terms of Fans & followers across platforms
  • Response Rate
  • Engagement Rate
  • Ability to coordinate between internal teams & agency

QUALIFICATION

  • Mass Comm Background / Arts with 2-3 yrs. work experience preferably from Media/FMCG/ Advertising/Agency Background in digital marketing

KNOWLEDGE AND SKILLS

·         Strong understanding of digital platforms and digital communication

PERSONAL ATTRIBUTES

  • Excellent communication & Interpersonal skills
  • Innovative & Hard working
  • Proactive in approach

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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