Digital Content Lead

Job Number: R10006207
Brand: Star
Job Type: Creative Development
Location: Mumbai, Maharashtra, India
Job Posting Date: April 16, 2019
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Star India has defined the Indian media landscape for more than 25 years, and today is one of the country’s leading media conglomerates, reaching more than 790 million viewers a month across India and over 100 other countries. Star generates over 30,000 hours of content each year and broadcasts 60+ channels, reaching 9 out of 10 C&S TV homes in India. Its portfolio includes channels offering general entertainment, films, sports, infotainment, kids and lifestyle content across 8 languages (Hindi, English Bengali, Tamil, Kannada, Telugu, Marathi, and Malayalam). Star Plus is India's No. 1 Hindi General Entertainment Channel. Star India is also present in the Indian movie production and distribution space through Fox Star Studios. Star India is making quantum leaps in transforming sports in the country, with 15 sports channels, Star’s is the country’s leading sports network and one that is helping India become a multi-sporting nation. Star is also driving the agenda on digital consumption in India with its digital content platform Hotstar, which is amongst the fastest growing in the world and is increasingly becoming the first port of call for internet adopters in India.



Your key role is to drive digital content production with Star Sports team and work with Hotstar team to publish the same. It is pivotal to this role to make a content strategy that hinges on driving engagement across all our consumer segments, and propels our viewership KPI’s. It is crucial that you are a sport enthusiast in order for you to understand the needs of a fan/user/viewer. The role works in a complex structure of liaising between Sports content team and Digital ecosystem hence ability to power through ideas and driving implementation to execution is crucial.


Driving creation of Live and Surround Content: Coming up with great ideas, knowing how to execute them and scripting for the production of videos and compilations. Making sure we are futuristic with our ideas and aware of what's being consumed by the younger generation. - Ability to work with Adobe/FCP editing machines to create VODs.


  • Content Delivery on Hotstar Platform
  • Drive consumer and engagement metrics


  • Graduation


  • 10+ years of experience in content curation at traditional or digital media outlets. - Strong interest in Sports and familiarity with the upcoming trends - Strong Copy Editing / Proof Reading skills in English. - Up-to-date understanding of best offerings in sports from studios and content creators


  • Project Management skills
  • Strategic thinking
  • Eye for detail and result orientation
  • Ability to manage ambiguity
  • Execution excellence

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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