Assistant Brand Manager

Job Number: R10007292
Brand: National Geographic
Job Type: Marketing
Location: Gurgaon, Haryana, India
Job Posting Date: January 25, 2019
National Geographic logo
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OVERVIEW OF THE COMPANY

National Geographic

National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 129 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeotv.com or nationalgeographic.com, or find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.

JOB DESCRIPTION

KEY RESPONSIBILITIES

The Key Responsibilities:

  • Management of a Brand within the National Geographic Channels
  • Ownership of the complete journey of the Brand throughProduct Understanding and Development
  • Brand Strategy & Definition
  • Consumer Insight & Understanding
  • Conceptualizing Mother communication framework and space for overall Brand & specific shows
  • Work closely with the Creative Teams to drive the communication execution on the channel
  • Assist External Communications team to develop campaigns outside the channel
  • Responsible for driving market share (viewership) for the brand
  • Study trends, markets, specific TG's and shows on competition; Analyze channel performance closely
  • Responsible for supporting new concept creation and development of new ideas
  • Work Closely withInternal teamsProgramming– To define the product/brand with the aim to build strong characters and boost channel ratings
  • Creative Services – to develop communication on, and for the brand
  • Communications (PR, Digital & Trade) – to amplify the central communication on various platforms
  • Ad Sales - Support effective monetization by collaborating with stakeholders
  • ExternalCreative Agency - to develop communication strategy

QUALIFICATION

  • Ability to partner with and manage external agencies
  • Needs to have a keen understanding of audience behavior and show an ability to draw actionable insights from it
  • 4-5 years of demonstrable experience in executing integrated marketing campaigns
  • Experience of tracking and measuring integrated marketing campaigns
  • Ability to write crisp and exciting briefs for creative partners
  • A background in brand development and execution
  • A working understanding of digital media
  • Ability to work with multiple internal stakeholders
  • Understanding of Content and Consumer Groups
  • Excellent interpersonal and negotiation skills
  • Excellent Team management and people relationship skills
  • Experience with a creative agency is a plus

KNOWLEDGE AND SKILLS

  • Proven track record of strong writing style
  • Ability to work in a fast paced environment, handling multiple projects in an organized but flexible manner & prioritizing when necessary
  • Excellence in execution and operations - Meticulous, well organized with great attention to detail
  • Good command of English

PERSONAL ATTRIBUTES

  • High energy with ability to enthuse others
  • Can roll up his/her sleeves as required
  • Passion for television

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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