Director, Advertising and Media

Job Number: R10008027
Brand: FX Networks
Job Type: Marketing
Location: Los Angeles, California, United States of America
Job Posting Date: November 15, 2019
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OVERVIEW OF THE COMPANY

FX Networks

FX Networks is comprised of the networks FX, FXX and FXM, the video on-demand app FXNOW and the commercial-free on-demand service FX+. FX, the flagship general entertainment basic cable channel, launched in June of 1994 and is carried in 88 million homes. The diverse schedule features a growing roster of critically-acclaimed and award-winning hit dramas series including Taboo, Legion, Snowfall, Trust, Pose, Mayans M.C. and the upcoming Y; the critically-acclaimed limited series American Horror Story, Fargo, American Crime Story, FEUD, Fosse/Verdon and the upcoming Devs, Shōgun and Mrs. America; acclaimed hit comedy series including Atlanta, Baskets, Better Things, What We Do in the Shadows and the upcoming Breeders; the half-hour series Mr Inbetween; and the upcoming docuseries The Weekly with The New York Times. FX is the former home of the critically-acclaimed and award-winning hit drama series The Shield, Nip/Tuck, Rescue Me, Damages, Sons of Anarchy, Justified and The Americans. The network’s library of acquired box-office hit movies is unmatched by any ad-supported television network. FXX, the newest network, launched in September 2013 and is carried in 86 million homes. Geared towards a young adult audience, the schedule features original series, movies, and acquired series. The channel is anchored by the acclaimed hit comedies It’s Always Sunny in Philadelphia and the Emmy® Award winning comedy series Archer. FXX is also the exclusive cable home to The Simpsons, the longest-running comedy in TV history. FXM (formerly Fox Movie Channel) was launched in October of 1994 and is now carried in 57 million homes. Its schedule features classic films during the day (FXM Retro), contemporary box office hits and acclaimed, award-winning films, and short-form award-winning original programming in the evening.

JOB DESCRIPTION

The Director, Advertising & Media will work on the development of consumer marketing campaigns for series launches. The Director leads and owns campaigns from ideation to execution and is responsible for briefing the media and digital creative agencies, reviewing media plans, developing digital assets and other assets needed for the campaign, and ensuring assets in all media forms not limited to TV, online, digital, radio, outdoor, and print are created and delivered. The Director will be responsible for the overall media strategy and plan, as well as creative ideation and execution for the FX Networks portfolio which includes FX, FXX, FXM, and FXNOW. The position will work closely under the SVP and VP of Marketing and in collaboration with other Marketing Directors and Managers. 

Responsibilities:

  • Work closely with the media agency and VP and SVP to ensure media plans reflect overall strategic marketing approach and reflect previous learnings
  • Act as show lead, drafting and sharing marketing briefs with media and digital agencies
  • Collaborate with design team and act as lead with external agencies to create digital and A/V creative for use in extensive digital campaigns. Collaborate with social, digital, C&E, and other teams to identify available video content for use across partnership marketing, blog outreach, social media efforts, etc.
  • Facilitate approvals from the separate departments affected by material usage such as legal, development, graphics, publicity, home entertainment, and FX productions
  • Create presentations focusing on marketing campaign launches

Qualifications:

  • Bachelor’s degree or equivalent experience.
  • Minimum of 5 years marketing/media for an entertainment (TV network/Streamer/Film Studio or similar account at an ad agency). Extensive Digital Experience Preferred.
  • Minimum 2 years of experience in team lead or supervisory roles
  • Project management experience and ability to juggle multiple projects simultaneously while adhering to deadlines.
  • Excellent written and oral communication skills with focus on being able to deliver clear and concise direction.
  • Proven ability to analyze media and demonstrate creative thinking. Demonstrated proficiency in social media and digital formats.
  • Must have well-rounded interpersonal skills and experience interacting with diverse personalities in fast pace collaborative working environment.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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