STAR Senior Executive Channel Marketing

Job Number: R10008080
Brand: Star
Job Type: Marketing
Location: Kolkata, West Bengal, India
Job Posting Date: April 9, 2019
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OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 25 years, and today is one of the country’s leading media conglomerates, reaching more than 790 million viewers a month across India and over 100 other countries. Star generates over 30,000 hours of content each year and broadcasts 60+ channels, reaching 9 out of 10 C&S TV homes in India. Its portfolio includes channels offering general entertainment, films, sports, infotainment, kids and lifestyle content across 8 languages (Hindi, English Bengali, Tamil, Kannada, Telugu, Marathi, and Malayalam). Star Plus is India's No. 1 Hindi General Entertainment Channel. Star India is also present in the Indian movie production and distribution space through Fox Star Studios. Star India is making quantum leaps in transforming sports in the country, with 15 sports channels, Star’s is the country’s leading sports network and one that is helping India become a multi-sporting nation. Star is also driving the agenda on digital consumption in India with its digital content platform Hotstar, which is amongst the fastest growing in the world and is increasingly becoming the first port of call for internet adopters in India.

JOB DESCRIPTION

CONTEXT

  • To be in-charge of all consumer and trade connect programmes (strategy & implementation) for Star Jalsha

KEY RESPONSIBILITIES

  • Coming up with consumer and trade connect programme ideas to improve brand affinity/relevance
  • Ensuring end to end execution of those ideas by coordinating with internal and external stakeholders
  • Maintaining good working relation with trade partners
  • Generating periodical reports on the activities

PERFORMANCE MEASURES

  • Zero-error, timely and seamless execution of all given projects
  • Ability to drive channel reach targets through the connect programmes

QUALIFICATION

  • MBA marketing with 4-5 yrs work experience

KNOWLEDGE AND SKILLS

  • Should be organized, efficient in multiple stakeholder management and should have the eye for details
  • Technically savvy, with very good communication (written, verbal and email etiquette)
  • Ability to evolve methods, approaches and philosophies to accommodate expectations
  • Should have clear understanding of Bengal market, which will be required to drive the connect programmes

PERSONAL ATTRIBUTES

  • Passionate person with an ability to build capacity and scale up the operations quickly
  • Ability to adapt to an environment of constant change
  • Ability to stay connected to bigger purpose along with high transactional routine tasks
  • Ability to express and perform under pressure is essential
  • Ability to collaborate with diverse stakeholders

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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