OVERVIEW OF THE COMPANYHot StarHotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform - talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more. (Yeah, that was just for impact.) Feeling gutsy? Join us. :)
Your key responsibilities
• Distilling the business priorities into specific objectives and creating campaigns as per those objectives.
• Building best practices in email marketing with respect to databases, permissions and campaign planning.
• Working with Data Sciences, Product, Technology and Communications teams to establish an automated communication program.
• Implementing & executing Email campaigns on a daily basis.
• Testing Emails across platforms. Setting up the right practices around this and working with Product and design to ensure best customer experience.
• Dive deep into campaign performance data to identify opportunities for improvement.
• Develop strong hypothesis, conduct A/B analytics and make data based recommendations.
What to bring
• Experience of working and executing campaigns on platforms like Cheetah, Mailchimp etc
• Prior experience of at least 1 year in Email marketing is a must
• Detail-oriented, strategic and analytical approach
• Strong knowledge of digital ecosystem, current local trends in media consumption, marketing opportunities
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.