Product Manager - Pricing strategy for Emerging Sports

Job Number: R10009457
Brand: Star
Job Type: Ad Sales
Location: Mumbai, Maharashtra, India
Job Posting Date: September 12, 2019
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Star India has defined the Indian media landscape for more than 25 years, and today is one of the country’s leading media conglomerates, reaching more than 790 million viewers a month across India and over 100 other countries. Star generates over 30,000 hours of content each year and broadcasts 60+ channels, reaching 9 out of 10 C&S TV homes in India. Its portfolio includes channels offering general entertainment, films, sports, infotainment, kids and lifestyle content across 8 languages (Hindi, English Bengali, Tamil, Kannada, Telugu, Marathi, and Malayalam). Star Plus is India's No. 1 Hindi General Entertainment Channel. Star India is also present in the Indian movie production and distribution space through Fox Star Studios. Star India is making quantum leaps in transforming sports in the country, with 15 sports channels, Star’s is the country’s leading sports network and one that is helping India become a multi-sporting nation. Star is also driving the agenda on digital consumption in India with its digital content platform Hotstar, which is amongst the fastest growing in the world and is increasingly becoming the first port of call for internet adopters in India.


Role Context:

  • Product Manager - Pricing strategy for emerging sports
    • Evaluation of properties
    • Revenue Monetization - including finding new ways of monetizing the sport

Key Responsibility:

  • Liaison with sales and ops to enable consumption of deals
  • Maintaining relationships with partners (e.g. IMG)


  • New ways of monetization
  • Number of assets put on table
  • TAT Adherence and quality standard Adherence in reports

Prior Experience:

  • Prior media experience (agency/ consultancy) will be great, sports would be even better - no fixation on number of years
  • No restrictions on pedigree

Knowledge and Skills:

  • Excellent numerical and analytical skills
  • Excellent presentation skills


  • Graduate/ Post Graduate in any discipline

Personal Attributes:

  • Dedicated and sincerity in the job
  • Comfortable with travel to outstation locations for presentation
  • Eye for detail - meticulous in approach

Other Comments:

If the person has been involved in some sort of strategy formulation would be of help

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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