Manager Acquisitions, Growth Marketing

Job Number: R10009704
Brand: National Geographic
Job Type: Marketing
Location: Washington, District of Columbia, United States of America
Job Posting Date: October 23, 2019
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OVERVIEW OF THE COMPANY

National Geographic

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

JOB DESCRIPTION

This role will be part of a critical team leading the charge in aggressively growing our customer subscriptions and profitability. You will drive strategy and execution across digital channels, plan and optimize our marketing budget, assess channel and campaign performance, and lead day-to-day execution.

Responsibilities:

  • Own the strategy, budget and execution of new customer acquisition across digital marketing channels, including: Affiliate, Display, Re-targeting, and Video advertising. As needed, manage external performance marketing agencies for campaign development and optimization. Develop A/B testing programs to maximize acquisition efforts and return. Identify, experiment with, prove out, and scale acquisition channels. Develop strategies to improve conversion rates at each step of the user flow.
  • Oversee SEM campaign deliverables, including structuring and targeting improvements, keyword and audience expansion, landing page testing, search query mining, and improvement of the bid management process.
  • Demonstrate strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Work cross functionally to improve conversion funnel through A/B testing, drive qualified traffic and recommend improvements for growth.

Requirements:

  • At least 7 years of experience running paid advertising for a B2C subscription product. Shown experience creating and running organic user acquisition across owned channels such as email, web, app, and social.
  • Deep understanding of performance marketing with special focus on: Google, Affiliate networks, video advertising, Facebook ecosystem and SEO with a proven track record of successfully executed campaigns.
  • Able to lead through persuasion and use data/research.
  • Exceptional communication, presentation and relationship management skills.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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