Manager, Marketing Analytics- Advertising & Media

Job Number: R10009777
Brand: FX Networks
Job Type: Marketing
Location: Los Angeles, California, United States of America
Job Posting Date: November 26, 2019
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OVERVIEW OF THE COMPANY

FX Networks

FX Networks is comprised of the networks FX, FXX and FXM, the video on-demand app FXNOW and the commercial-free on-demand service FX+. FX, the flagship general entertainment basic cable channel, launched in June of 1994 and is carried in 88 million homes. The diverse schedule features a growing roster of critically-acclaimed and award-winning hit dramas series including Taboo, Legion, Snowfall, Trust, Pose, Mayans M.C. and the upcoming Y; the critically-acclaimed limited series American Horror Story, Fargo, American Crime Story, FEUD, Fosse/Verdon and the upcoming Devs, Shōgun and Mrs. America; acclaimed hit comedy series including Atlanta, Baskets, Better Things, What We Do in the Shadows and the upcoming Breeders; the half-hour series Mr Inbetween; and the upcoming docuseries The Weekly with The New York Times. FX is the former home of the critically-acclaimed and award-winning hit drama series The Shield, Nip/Tuck, Rescue Me, Damages, Sons of Anarchy, Justified and The Americans. The network’s library of acquired box-office hit movies is unmatched by any ad-supported television network. FXX, the newest network, launched in September 2013 and is carried in 86 million homes. Geared towards a young adult audience, the schedule features original series, movies, and acquired series. The channel is anchored by the acclaimed hit comedies It’s Always Sunny in Philadelphia and the Emmy® Award winning comedy series Archer. FXX is also the exclusive cable home to The Simpsons, the longest-running comedy in TV history. FXM (formerly Fox Movie Channel) was launched in October of 1994 and is now carried in 57 million homes. Its schedule features classic films during the day (FXM Retro), contemporary box office hits and acclaimed, award-winning films, and short-form award-winning original programming in the evening.

JOB DESCRIPTION

Manager, Marketing Analytics, Advertising & Media (FX Networks - Los Angeles, CA 90064)

FX Networks is seeking a Manager of Advertising & Media who will be responsible for the development, implementation, and execution of marketing utilizing data conversion techniques for the FX network suite. This position will focus on driving platform-specific creative, tactic analysis, and optimization techniques that drive the multi-platform approach to build brand and usage. The Manager will be hands-on in the development of performance-driven analysis to all media channels and facilitate uncovering new effective channels to drive conversion.
 

Responsibilities:

  • Primary stakeholder in developing marketing channels attribution driving FX network tune-in.
  • Manage internal systems to activate on audiences within media campaigns and strategic lead driving data activation opportunities.
  • Lead international collaboration with product and analytics teams to implement conversion measurement and optimization techniques.
  • Provide creative material and asset optimization opportunities stemming from media analysis.
  • Create numerous presentations focusing on marketing campaign launches for internal and external clients.
     

Requirements:

  • Bachelor’s degree with minimum five years of marketing/media experience from a TV network or TV account at an ad agency required. Digital Analysis experience preferred.
  • Extensive analytics and performance media experience preferred
  • Project management experience and ability to juggle multiple projects simultaneously while adhering to deadlines
  • Must be proficient in Microsoft Office, especially Excel. Advanced skills in Excel formulas required (e.g. lookups, text, date & time extraction, and logical functions)
  • Solid written and verbal communication skills required
  • Strong skills in developing creative marketing materials
  • Demonstrated proficiency in social media and digital formats

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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