Team Member - Digital Communication

Job Number: R10009793
Brand: Star
Job Type: Marketing
Location: Mumbai, Maharashtra, India
Job Posting Date: November 12, 2019
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OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 25 years, and today is one of the country’s leading media conglomerates, reaching more than 790 million viewers a month across India and over 100 other countries. Star generates over 30,000 hours of content each year and broadcasts 60+ channels, reaching 9 out of 10 C&S TV homes in India. Its portfolio includes channels offering general entertainment, films, sports, infotainment, kids and lifestyle content across 8 languages (Hindi, English Bengali, Tamil, Kannada, Telugu, Marathi, and Malayalam). Star Plus is India's No. 1 Hindi General Entertainment Channel. Star India is also present in the Indian movie production and distribution space through Fox Star Studios. Star India is making quantum leaps in transforming sports in the country, with 15 sports channels, Star’s is the country’s leading sports network and one that is helping India become a multi-sporting nation. Star is also driving the agenda on digital consumption in India with its digital content platform Hotstar, which is amongst the fastest growing in the world and is increasingly becoming the first port of call for internet adopters in India.

JOB DESCRIPTION

KEY RESPONSIBILITIES

  • Manage the Ideation to Execution process of Digital marketing campaigns for the Sports BU
  • Develop and manage Star Sports’ presence on existing and new social / digital platforms / accounts for Star Sports (Facebook, Twitter, Youtube, Instagram, etc).
  • Coordinate with agencies for marketing material and relevant content for mobile/social platforms
  • Drive strong engagement on all social / digital media platforms which is consistent with company’s brand voice
  • Develop social plans based on a robust understanding of fan insights and social platform dynamics
  • Evaluate results to understand the impact of campaigns and recommend next steps
  • Provide thought leadership and perspective for adoption where appropriate
  • Evaluate emerging technologies / platforms/ other digital platforms and manage campaigns within the budget allocated

QUALIFICATION

  • MBA in Marketing/Mass Communication with 4+ years experience in digital marketing

KNOWLEDGE AND SKILLS

  • Written Communication - Effective communication skills including clear and precise written documentation. Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; able to read and interpret written information.
  • Technical Skills - Must be computer savvy, with office programs, Social Media platforms and online community environments. Must be well-versed in analytics programs such as TweetReach and Facebook Insights, as well as social media networks such as Facebook, Twitter, Google+, Pinterest, YouTube and others.

PERSONAL ATTRIBUTES

  • Interpersonal Skills
  • Team player who can maintain a positive attitude while handling variety of member concerns, issues and complaints
  • Can accept constructive feedback and consider it thoughtfully. Remains open to others' ideas and tries new things.
  • Shares information openly with team members and management ensuring that ideas, opportunities and concerns are well communicated.
  • Ethics - Treats people with respect, keeps commitments, inspires trust, works with integrity and ethically, upholds organizational values.
  • Dependability - Follows instructions, responds to management direction; completes tasks on time or notifies appropriate person with an alternate plan.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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