Manager, Retention & Loyalty

Job Number: R10010008
Brand: National Geographic
Job Type: Marketing
Location: Washington, District of Columbia, United States of America
Job Posting Date: December 3, 2019
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OVERVIEW OF THE COMPANY

National Geographic

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

JOB DESCRIPTION

The Retention & Loyalty Manager is responsible for digital customer retention and reactivation targets. Development of all digital customer lifecycle communications across relevant touch points; convert customer retention vision into an actionable, measurable plan with clear goals, strategies, tactics, testing plan and measurement.

Responsibilities:

  • Lead the development, design, coordinate with cross-functional teams and execute multi-channel retention campaigns.
  • Partner with Insights & Analytics team to develop subscriber segmentation based on customer profile attributes so we can better target messaging by channel.
  • Manage the identification (via consumer research) and development of new subscription benefits leveraging NG Media & Disney assets.
  • Accountable for channel budget management.
  • Conduct research and competitive analysis; maintain a strong pulse on customer behavior, trends and cultural shifts.

Requirements:

  • MBA preferred; BS/BA degree is required.
  • Strong analytical skills and problem solving abilities needed.  Passion for testing, data and analysis.
  • Proficiency in MS Excel, Word, PowerPoint
  • Past experience in digital retentions, preferably at a digital publisher. 
  • Performance marketing experience.
  • Exceptional communication, presentation and relationship management skills.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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